There is this video challenge to win this undefined and unclear sponsorship with the brand. The aim is to prove that you have a great social network in enhancing
your friends to go on the brand's website and like the video of your
crew. The video with the more <3 wins.
As explained in a previous post, for the challengers, it is above all the opportunity to get free visibility and create a buzz.
I presented you earlier the western spaghetti movie remake "Le Ref Sifflera Quatre Fois" by the Paris RollerGirls, and now I am going to introduce the video of the second crew I am part of. No preferential treatment!
"La Main Vs. Adidas" is a video shot by the La Main Collective in the official squat La Main Jaune, a mythical disused roller-rink.
The camera wanders around the place to an original trippy electro soundtrack, unveiling the underground setting and the artists evolving in it, fluently going from one skit to another, each one alluding to the brand in creative ways.
The video conveys a sense of mystery and poetry, as much as it shows how opposites attract and blossom together (and ENJOY together) thanks to their differences. "United we stand!"
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| La Main Jaune © Arthur Baude |
If you are willing to donate a "like" to the video (as I am sure you will once you have seen it) clik on the LINK and vote for it! You will have to double-check your vote in validating a confirmation e-mail.
Please note that voting for several videos is not incompatible. You do not have to choose!
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